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DRIM


TSC Alpha-3R Printer Helps DRIM Quickly and Efficiently Change Price Labels

Posted August 31, 2016

TSC Alpha-3R POS PrinterDRIM is a family-run company located in Catalonia, Spain specializing in children’s playthings offering a wide range of toys and childcare products as well as hobby items. DRIM recently undertook a huge expansion by making a strategic investment in a 16,000 qm logistics center so they could quickly and effectively deliver to their 75 retail stores. To further increase efficiency, DRIM also needed a system to label its products on a daily basis and facilitate price changes for special offers or during the very critical Christmas season.

“Most of our storefront employees are women, so a lightweight and easy-to-use printer was needed. After testing multiple printers, we finally chose the Alpha-3R “, confides Raul Lleberia, IT Manager at DRIM.
DRIM developed its own software to manage the price labeling application, with all labels being printed directly at the point-of-sale. DRIM uses two label sizes – a standard label to identify everyday prices and a larger, round and two-color label to identify special offers. This allows customers to see the everyday price, then the special offer with the more visible label.

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