Cost efficiency "" Any changes to the printed material used for menus, pricing and promotion adds layers of cost
Timelines "" Changing daily specials promotions and item pricing can all be done digitally, easily and instantly. Different items "" like breakfast and lunch specials "" can be scheduled for the appropriate times
Suggestive selling "" Always up-sell for sides and combos with digital screens that can be scheduled to run those prompts in front of people as they wait to order
Impulse ordering "" New or under-performing items can be aggressively promoted with mouth-watering visuals that prompt people to order, even when they weren"t planning to
Interactive "" Restaurants are using touch displays to let guests sort through menus and wine lists while they wait for tables "" making them forget about any wait time